Ashton-Magnuson Media

DOLOR: Chrissy | Book II

DOLOR is a creepy little town that you won't be able to leave.
It's the kind of place you can't forget.
It's the kind of place where anything can happen.
It's the kind of place where evil doesn't just die.
It's the kind of place that nightmares are born to live forever…

After receiving widespread critical acclaim for DOLOR: Lila | Book I, author Rick Florino will release DOLOR: Chrissy | Book II February 11, marking the second in the series of ten illustrated mystery/horror novellas. A limited number of signed paperback copies of DOLOR: Chrissy will be available for $15 at, with digital downloads available for only $5. As an introduction to the series, Florino and his New American Deities production company also continue to offer the DOLOR: Lila download for free at Limited edition signed and numbered physical copies of Lila are also available for purchase.

With DOLOR: Chrissy, Florino—author of DOLOR: Lila | Book I, Do the Devil's Work for Him, founder of Ruin Magazine and Editor of—expands his foray into his true passion: fiction writing and the horror genre. The text is exemplified by the bizarre, dark and dreamlike artwork of Kristel Lerman. Says Florino: "Chrissy has one of my favorite scenes in the whole series, because it's so delightfully sick and twisted. Kristel's artwork gave those moments a violent vibrancy that's as undeniable and gorgeous as it is heartbreaking and horrific. She steeped every one of her drawings in blood, and the series shines even more because of it."

Here's a short excerpt from Chrissy:

Rob is having a really bad day.

After getting stood up by a date, he leaves the Dolor Mall during a blizzard. As he's walking into the storm, a car suddenly sideswipes him out of nowhere, speeding off and leaving him covered in blood. Awakening in the hospital, Rob finds out from Officer Caleb Taylor that he's in way more trouble than he thought. However, things get really strange once Rob's kidnapped from the hospital by someone too perfect and beautiful to trust…

"There's a certain evil that the story explores that's very prevalent during Lila but much more understated," Florino reveals. "The veil of what really is going on in Dolor begins to slowly lift with Chrissy. At the same time, Chrissy preserves the sardonic humor and social observations that made Lila strangely fun at all the right (and wrong) times. If Lila was about the horror of unrequited love and losing control, Chrissy's concern is with loving the wrong one and how absolutely terrifying that can be. There's something hypnotic about the horrific, and I'm just as entranced by it as my readers," he concludes.

Fans can get a glimpse behind the scenes now through a special DOLOR: Chrissy video trailer hosted at

Meanwhile, DOLOR: Lila continues to receive accolades from the media. Here's a sample of the book's critical acclaim thus far:

"Lila makes for a damn good read. It's creepy in spots, and madly melancholy in plenty of others. Rick Florino clearly understands the sensitivity behind the content, and manages to siphon frightening reality from the idea…outstanding piece of fiction."

—Matt Molgaard,, November 16, 2009

"Horror fiction has put a few cities on the map: Castle Rock, Serenity Falls, Orangefield. Add Dolor to that list…It's easy to get caught up in Florino's tale, not only because it adheres to storytelling brevity, but also because it has a rock 'n' roll sensibility to it, dishing out details of drugs, sex and violence."

—Rod Lott,, November 2009

"A heartbreaking, horrifying and honest examination of a damaged psyche, true violence, drug addiction and love unreturned…a horror masterpiece…"

LAX Magazine, Winter 2009

"If the rest of the volumes are even half as good as Lila, we're in for a huge treat…A great start to what appears to be an even greater series…"

—BC,, December 5, 2009

"The style of the book is different and refreshing…DOLOR: Lila grabs you and hooks you in, like a Cenobite on Holiday…you'll want to finish it first and then sit there…in the dark…waiting for the 2nd book…CHRISSY. What this book has done to us is it's taken us on a ride ala early X-Files…where you're saying to yourself, 'I think I know what's going on here. Okay, maybe I'm not sure, but I think I know. I need to know more!'"

—Yvette Kelley, Shallow Graves Magazine, December 16, 2009

"Lila really just whets the reader's appetite for the upcoming stories from the mysterious town of Dolor…I am looking forward to the forthcoming nine tales from the denizens, present and past, of Dolor and hope that all ten volumes may one day be published as one volume, much like Stephen King's The Green Mile. Author Rick Florino…has the chops to handle the almost Gothic atmosphere of his ambitious ten-part tale."

—Elaine Lamkin,, January 4, 2010

"DOLOR is right up Crypt Magazine's creepy crawly alley! Mental illness, forces beyond the grave, and downright evil as Hell! What more do you want?"

—David Necro, Crypt, January 11, 2010

Various musicians and celebrities have also stepped forward to champion Lila, as evidenced below:

"It's very refreshing to see a book that leads you one way, then takes you in a different direction. Great imagination, well-written characters, this book has it all. I look forward to the next chapter."

—Corey Taylor (Slipknot, Stone Sour)

"I read Lila when I was on an 11 hour plane ride; I got sucked in really fast cause the words and illustrations were amazing. You know you like a story when you have hate or sympathy for the characters in it. Then I was just mad at Rick Florino cause he hasn't published the rest of the series and I had nothing to do for the other 10 hours."

—J-Dog (Hollywood Undead)

"Rick Florino has composed a strong, gripping, epic tale with DOLOR: Lila | Book I that made me want to read the next 9 parts of his DOLOR series right then and there. It's very reminiscent of Stephen King. For anyone who is a fan of horror films or books or anything horror-related, check the book out!"

—Jeff Kendrick (Devildriver)

"Take the ride, follow the whole series. Rick Florino has created an utterly involving world, filled with characters who'll stay with you forever. This is the rarest kind of storytelling, it fills your soul with wonder."

—Mary Weiland

Look for DOLOR: Arielle | Book III this summer.

Sketch by Kristel Lerman from 'Dolor: Chrissy | Book II.'


In October 2009, Rick Florino opened up Dolor to the "real" world with his first novel DOLOR: Lila | Book I. At the beginning of Lila, FBI Agent Jeffries goes to Dolor to investigate a fire. The town's been burned to the ground. One lone house stands—charred to Hell on the outside, but fine on the inside. Within those walls, Jeffries finds ten small diaries. Each diary is written by a different denizen of Dolor, delving into some sort of darkness. The first diary is Lila | Book I.

Lila is not just a story, it's an experience. The first book tells the tale of Officer Caleb Taylor. Caleb is going through Hell. His daughter just drowned and his wife has disappeared without a trace. However, something begins to stir him from beyond the grave. It won't let him rest until he finds out the truth… Enter the world of Rick Florino's DOLOR, you'll never be the same. Then succumb to the tales of Chrissy, Arielle, Decker, Cassie, Olivia, Orestes, Lucia, Sage and Helen. Nightmares are guaranteed.

About Rick Florino

At 19 years-old, upon graduating from Boston University Magna Cum Laude, Rick Florino moved to Los Angeles from Massachusetts to pursue his dream of working in the entertainment industry. He started working at New Line Cinema and freelancing for magazines such as Metal Edge, AMP and Lollipop. Constantly writing, he cultivated a unique style that was clever, vivid and highly eloquent. That style would fuel his 2006 creation, the bi-monthly hard rock publication Ruin Magazine. In 2007, Rick became an editor for, where he conducts interviews with A-list film and music talent for exclusive features—in print and on-camera. His words have appeared in publications including Inked Magazine, BPM Magazine, Revolver, Hit Parader, LAX Magazine,,, and many more.

His first book, Do the Devil's Work for Him, came out in stores everywhere in June 2009. In support of the book, Rick was featured on No Good TV with members of Guns N' Roses/Velvet Revolver, System of a Down and Devildriver discussing the text. He was also featured on FOX News. The critically praised first book of the DOLOR series, Lila, dropped on October 20, 2009.

About Kristel Lerman

Kristel Lerman speaks through her art. She conjures feelings with color, symmetry and a personal touch. Each piece that Kristel creates exudes tangible emotion, juxtaposing polar opposites in order to find a beautiful center in between. She's able to tap into something real with every brush stroke and pencil sketch. Ultimately, Kristel makes art for everyone, transcending stylistic boundaries with a sense of limitlessness.

Born in Los Angeles, she's spent her entire life observing every facet of this cultural Mecca. From the surf-and-skate hedonism of Venice Beach to the chic, debonair Beverly Hills life, Kristel has channeled it all into a style that's unquestionably her own. Her art has even become etched into the city's fabric. In 2008, she hand-painted a vibrant mural on Main Street in Santa Monica. An ethereal psychedelic portrait, the mural captures the quintessential carefree '60s SoCal spirit with a new youthful energy. It's also been admired by millions. In addition to adorning the city itself, Kristel's art has received showcase placement at various L.A. tastemaker galleries.