Ashton-Magnuson Media

'DO THE DEVIL'S WORK FOR HIM:
HOW TO MAKE IT IN THE MUSIC INDUSTRY
(AND STAY IN IT!)'

BOOK BY AMY SCIARRETTO AND RICK FLORINO GARNERS MEDIA PRAISE

AUTHORS POST EXCLUSIVE VIDEO CLIPS FROM
SHAVO ODADJIAN (SYSTEM OF A DOWN/ACHOZEN), STEEL PANTHER AND
GARFUNKEL AND OATES DISCUSSING BOOK

'Do The Devil's Work For Him' front cover

Do The Devil's Work For Him: How To Make It In The Music Industry (And Stay In It!), the debut book from music and entertainment writers Amy Sciarretto and Rick Florino, is garnering praise from the media and musicians since its release by McCarren Publishing in 2009. A "she-said, he-said" guide on how to get your foot in the door of the cutthroat music business, Do The Devil's Work For Him offers tips on how to intern, network and adjust to the ever-changing climate of the highly competitive music industry.

In addition to featuring humorous and insightful perspectives, advice, anecdotes and analysis from Florino and Sciarretto, Do The Devil's Work… also includes a full chapter of tips and perspectives from top-tier music and entertainment industry professionals and musicians, including members of major rock acts like System Of A Down, Velvet Revolver/Guns N' Roses, Korn, Deftones and Mastodon.

Since the book's release, additional musicians and celebrities have shown their support for Do The Devil's Work…. The authors have posted exclusive video clips featuring acclaimed rock musician Shavo Odadjian from System Of A Down and Achozen, "'80s rock gods" Steel Panther, and actresses Riki "Garfunkel" Lindhome (Million Dollar Baby, The Changeling, Last House on the Left) and Kate "Oates" Micucci (Scrubs) in their musical comedy duo Garfunkel And Oates (recently seen on The Jay Leno Show).

Do The Devil's Work… has been featured in segments on FOX News and No Good TV (http://www.youtube.com/watch?v=OO1Y6DDdHc8)—where Velvet Revolver's Matt Sorum raved, "This book is fuckin' kickass"—and continues to receive accolades from the press.

Here's a sample of positive feedback for Do The Devil's Work…:


Steel Panther

Shavo Odadjian

Garfunkel And Oates

Matt Sorum on No Good TV

"…a reference guide that shows kids that no matter where they were from, if they had a passion for movies or music, they, too, could be a part of this world."

—AOL's Noisecreep.com, August 2009

"Everything you to need to know from the moshpit to backstage…"

Outburn Magazine, September 2009

"Witty and fun…"

Music Connection, August 2009

"In all likelihood you are not going to thrash professionally, but maybe you still want to be a corner man/woman for the music you love. That's where Do The Devil's Work For Him comes in…Do The Devil's Work For Him may be the first detailed, no-nonsense guidebook dedicated to entering the essential support ranks of the metal militia."

—Shawn Macomber, Decibel Magazine's Deciblog, December 8, 2009

"…a pocket guide for those looking to make it in the music industry offering tips on how to intern, network, and how to adjust to the ever changing climate of the music industry."

—Dante Maddox, CraveOnline.com, June 11, 2009

"Brilliant, funny and essential reading for all young industry professionals"

LAX Magazine, Fall 2009

"Plenty of books have been written about the music industry and how to get into it (we recommend Donald Passman's All You Need To Know About The Music Business), but few have…tackled the elusive sub-industry of metal. Amy Sciarretto (with co-author Rick Florino) aims to change that with Do The Devil's Work For Him: How To Make It In The Music Industry (And Stay In It!).

—Dan Rodriguez, MetalInsider.net, June 2, 2009

"…much, much cooler than your average 'how to' guide."

—Axl Rosenberg, HeavyMetalMusicNews.com, June 1, 2009

"…a must have, how-to manual for those looking to successfully break into the music industry. It offers invaluable tips on how to intern, network, and adjust to the ever-changing music world. Go into any book store and you'll find a million different books written about the entertainment industry. But Do The Devil's Work is one of the few that's written with a hands on perspective."

SilverTongueOnline.com, August 4, 2009

For more information, go to:


About The Authors

Amy Sciarretto is a 15-year veteran of the music business, having written extensively for Kerrang!, Revolver, TeenPeople.com, Spin.com, AOL's Noisecreep and Spinner, Urban Ink, Rebel Ink, Guitar World, VH1.com and ARTISTdirect.com, to name a few, and having served as Loud Rock Editor for CMJ New Music Report and Hit Parader. She worked as a DJ on Sirius/XM for two years and has also worked in the promotion and publicity departments of top independent label Roadrunner Records for eight years.

Rick Florino founded Ruin Magazine in 2006 and he's currently editor of ARTISTdirect.com. His writing has appeared in publications such as Inked, Revolver, BPM, Hit Parader, Shockhound.com, Citysearch.com, Bloody-Disgusting.com, Shallow Graves Magazine and other outlets. In 2009, Florino also released his first work of fiction, DOLOR: Lila, the first in a series of ten illustrated horror novellas to widespread critical acclaim from Fangoria, DreadCentral.com, Bookgasm.com and many more. He'll release DOLOR: Chrissy in February.