Ashton-Magnuson Media

Dolor: Arielle | Book III


Sam's wife Arielle just left him, but that's the least of his problems…

After sitting through three meetings in his downtown Dolor law office,
strange things begin happening to this lawyer.
One of Sam's clients nearly bleeds to death
in some sort of ritual right before his eyes,
however the evil doesn't let up…

Author Rick Florino continues his Dolor mystery/horror novella series with Dolor: Arielle | Book III, out September 27 via New American Deities. Arielle—the third in a series of ten stories about the creepy town of Dolor—will be available for only 99 cents on September 27, 28 and 29 at From September 30 through October 31, 2010, Arielle can be purchased for the discounted price of $3.99. As an introduction to the Dolor story, a free download of Lila and Chrissy, the first two books in the series, is available at and hard copies of the books can be purchased for just $4.99 each.

Florino—author of Dolor: Lila | Book I, Dolor: Chrissy | Book II, Do The Devil's Work For Him, founder of Ruin Magazine and Editor-In-Chief of—offers his thoughts on Arielle: "Arielle represents everything that I always wanted this series to be. The mystery behind Dolor begins to unravel further within the landscape of a very dark and twisted story. The narrative itself examines so much in short space—from the breakdown of a marriage to the breakdown of a mind. Then there's a deeper and more demonic aspect to Arielle as well that's reminiscent of '60s and '70s horror, yet the characters all come to life vibrantly. Fans of the series will get to learn a little bit more about Caleb Taylor, and they'll also get a closer look at what's really happening underneath the surface of this town. Arielle also features a musical aspect that will come into play much more as the series progresses. In some ways, Arielle closes out the trilogy that is the first three books. However, it also leaves everything open for the next seven to come. This is a very special book, and newcomers and previous visitors to Dolor will be equally possessed by it…I still am."

Florino moved to Los Angeles to pursue his dream of working in the entertainment industry after graduating from Boston University Magna Cum Laude at 19 years old. He began his career at New Line Cinema and freelancing for magazines such as Metal Edge, AMP and Lollipop. Constantly writing, he cultivated a unique style that was clever, vivid and highly eloquent. That style would fuel his 2006 creation, the bi-monthly hard rock publication Ruin Magazine. In 2007, Rick became an editor for, where he conducts interviews with A-list film and music talent for exclusive features. His words have also appeared in publications including Inked Magazine, BPM Magazine, Revolver, Kerrang!, Hit Parader, LAX Magazine,,, and many more.

His first book, Do The Devil's Work For Him, was released in June 2009. In support of the book, Rick was featured on No Good TV with members of Guns N' Roses/Velvet Revolver, System of a Down and Devildriver discussing the text. He was also featured on FOX News. He released the first book of the Dolor series, Lila, in October of 2009 and followed with Dolor: Chrissy in February 2010.

Here's a sample of the critical praise for Dolor: Chrissy and Dolor: Lila:

"Rick Florino is a writer that can be compared to Stephen King…He was put on this earth to tell stories and that is exactly what he is doing."

—Dana Feldman,, March 13, 2010

"A unique blend of macabre writing and graphic horror imagery. An addictive story line leaving you anxious for more to come."

—Raphael Shlosman,, January 21, 2010

"…when I see an indie book series out, like this Dolor, I stand up and take notice…This second book in the Dolor series is not only a fun read, but its a fantastic and twisted look into an entirely new world! I highly recommend it."

—Matt MacNabb,, February 17, 2010

"No sophomore slump with Dolor: Chrissy | Book II…heavy horror elements are involved—heavier than those that came into play in Lila…the steps he's taking with this ambitious project are sure-footed."

—Rod Lott,, February 24, 2010

"…a gritty series of illustrated novellas about tragic characters, fantasy, and horror…Rick Florino's ability to write tight convincing dialogue, plot, and intrigue is exceptional…This is not your typical graphic novel or horror novella, the Dolor series drags a reader in from the first page and tells a full story in limited time."

—Jessica Bohatch-Easton,, March 2010

"…strange, dark and witty…I couldn't put it down and when I was done; I wanted nothing more than to have the next installment in my hands…"

—Sarah Boger,, February 20, 2010

"Lila makes for a damn good read. It's creepy in spots, and madly melancholy in plenty of others. Rick Florino clearly understands the sensitivity behind the content, and manages to siphon frightening reality from the idea…outstanding piece of fiction."

—Matt Molgaard,, November 16, 2009

"Horror fiction has put a few cities on the map: Castle Rock, Serenity Falls, Orangefield. Add Dolor to that list…It's easy to get caught up in Florino's tale, not only because it adheres to storytelling brevity, but also because it has a rock 'n' roll sensibility to it, dishing out details of drugs, sex and violence."

—Rod Lott,, November 2009

"A heartbreaking, horrifying and honest examination of a damaged psyche, true violence, drug addiction and love unreturned…a horror masterpiece…"

LAX Magazine, Winter 2009

"If the rest of the volumes are even half as good as Lila, we're in for a huge treat…A great start to what appears to be an even greater series…"

—BC,, December 5, 2009

Dolor: Arielle | Book III…How much farther will you fall?

About Dolor

Dolor is a creepy little town that you won't be able to leave. It's the kind of place you can't forget. It's the kind of place where anything can happen. It's the kind of place where evil doesn't just die. It's the kind of place that nightmares are born to live forever…

In October 2009, Rick Florino opened up Dolor to the "real" world with his first novella Dolor: Lila | Book I. At the beginning of Lila, FBI Agent Jeffries goes to Dolor to investigate a fire. The town's been burned to the ground. One lone house stands—charred to Hell on the outside, but fine on the inside. Within those walls, Jeffries finds ten small diaries. Each diary is written by a different denizen of Dolor, delving into some sort of darkness. The first diary is Dolor: Lila | Book I.

Enter the world of Rick Florino's Dolor, you'll never be the same. Then succumb to the tales of Chrissy, Arielle, Decker, Cassie, Olivia, Orestes, Lucia, Sage and Helen. Nightmares are guaranteed.