Ashton-Magnuson Media

ROCKSTAR ENERGY DRINK UPROAR FESTIVAL
ANNOUNCES
SULLEN ART COLLECTIVE'S MISS UPROAR 2011 MODEL SEARCH

TOUR FEATURES HEADLINERS AVENGED SEVENFOLD
AS WELL AS THREE DAYS GRACE, SEETHER, BULLET FOR MY VALENTINE,
ESCAPE THE FATE, SEVENDUST, BLACK TIDE,
ART OF DYING AND HELL OR HIGHWATER

The Rockstar Energy Drink UPROAR Festival has announced a new element of this year's tour: Sullen Art Collective's Miss UPROAR 2011 Model Search.

The model search competition will take place at each UPROAR Festival show, with the winner in each city qualifying to be chosen as one of the three finalists that will be flown to Los Angeles to compete for the grand prize. Sullen Art Collective's Miss UPROAR 2011 will become a Sullen Angel, and will be featured in ad campaigns for Sullen Art Collective, Rockstar Energy Drink, and Jägermeister Canada. The winner will also receive Sullen clothing, a year supply of Rockstar Energy Drinks and more.

The contest is open to all women 18 years of age and older. To enter, simply create an online profile at http://www.rockstaruproar.com/missuproar. The top eight online contestants in each city—as chosen by an industry panel of judges—will participate in a competition on stage at their city's Rockstar Energy Drink UPROAR Festival tour date.

The winners at each local tour date will be narrowed down to three national finalists who will be flown to Los Angeles where they will participate in a photo and video shoot with photographer David Heisler, stylist Sarah Ellis and hair and makeup artist Elizabeth LaGue. The finalists will also compete at a red carpet event co-hosted by Daisy de la Hoya from VH1's Daisy Of Love and Sullen Angel Bernadette Macias, and photographed by Nicole Caldwell. At the event, one contestant will be crowned the Sullen Art Collective's Miss UPROAR 2011.

The Rockstar Energy Drink UPROAR Festival features multi-platinum headliner Avenged Sevenfold, along with main stage artists Three Days Grace, Seether, Bullet For My Valentine and Escape The Fate. The North American touring music and lifestyle festival also includes Best Buy Music Gear Stage headliners Sevendust, as well as Black Tide, Art Of Dying and Hell Or Highwater.

The all-day Rockstar Energy Drink UPROAR Festival will run from 2pm-11pm in most cities, and tickets are affordably priced between $20 and $69.99. Go to www.RockstarUproar.com and www.LiveNation.com for current tour dates and to purchase tickets.

The Rockstar Energy Drink UPROAR Festival is made possible through the support of sponsors including Rockstar Energy Drink, Best Buy Music Gear, Ernie Ball, Guitar Player Magazine, Schecter Guitars, Jägermeister Canada, KICKER Performance Audio, Zippo, Vertical-Xtreme, Air Force Reserve, KRANK Amps, Army Reserves, Fearless Music, NoCover.com and No Cover Event Guide, and others.


About Rockstar Energy Drink UPROAR Festival

The Rockstar Energy Drink UPROAR Festival is produced by John Reese, John Oakes, CAA's Darryl Eaton and Ryan Harlacher and Live Nation's Perry Lavoisne. Reese and Eaton co-founded and continue to produce the Rockstar Taste Of Chaos, now in its seventh year and the only worldwide traveling music/lifestyle festival. They also co-produce the Rockstar Energy Drink Mayhem Festival, now in its fourth year and the largest heavy music traveling festival in America. The team has also produced many other successful music/lifestyle festivals and concert tours including the Samsung Music as A Weapon Festival and the Curiosa Festival, among others.

About Sullen Art Collective

Based out of Huntington Beach, California, Sullen is an Art-Driven Lifestyle Apparel brand that integrates like minded sub cultures within one platform. Co-owner Ryan Smith, a professional tattoo artist for over 12 years, has built relationships with the worlds' top tattoo artists, graffiti artists, and painters — the "Sullen Art Collective." Artists from around the world come to Sullen Headquarters to draw and paint true collaborations. We like to call it "True Art." Sullen gives recognition to these artists on a number of different levels with artist signature apparel. Sullen is also very deeply rooted in skate, surf, BMX, FMX, motocross, MMA, and wake boarding. Sullen's professional team of athletes are regulars on FUEL TV, Dew Tour programming and all over the industry magazines. Sullen's commitment to music is reflected by its genre of musicians ranging from punk rock to hip hop to heavy metal. But Sullen is not defined by any one style of music, single sport or culture. It represents a community of culturally aware youth and is inspired by a diverse range of interests, each of which is represented through Sullen's underground movement.

Rockstar Energy Drink UPROAR Festival Publicity Contact:

Kristine Ashton-Magnuson
ASHTON-MAGNUSON MEDIA
kristine@am-media.net
(818) 996-2496