Ashton-Magnuson Media

ZIPPO ENCORE
JOINS LEE BRICE WHILE HE TOURS AMERICA
AS SPECIAL GUEST ON BRAD PAISLEY'S "BEAT THIS SUMMER TOUR PRESENTED BY CRACKER BARREL OLD COUNTRY STORE®"
MAY 9—AUGUST 24, 2013

Zippo Encore will hit the road with breakout country artist Lee Brice from May 9 through August 24, 2013 when Lee joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store®.

This marks Zippo Encore's first partnership in the country music market, as part of their efforts to continue to engage all genres of music fans.

Lee proclaims, "I'm ready to get the 'Beat This Summer Tour' started and welcome Zippo Lighters out on the road! The Zippo Encore program is a great way to bring some extra time to meet those fans. I had a lot of fun designing my custom lighter and can't wait to see them flickering in the crowd every night."

Brice is touring in support of his critically acclaimed sophomore album, Hard 2 Love (Curb Records), which features three consecutive #1 country singles: "I Drive Your Truck," "A Woman Like You" and "Hard To Love." The four-time Academy of Country Music award nominee will release his new single "Parking Lot Party" on May 13. Hard 2 Love was named one of the New York Times' Top 10 Albums of 2012 alongside artists including Frank Ocean, Kesha and Taylor Swift. iTunes also handpicked the album as part of their Best of 2012 feature as the "Top Country Breakthrough Album of the Year." For more information, visit www.leebrice.com.

As part of the Zippo Encore Artist Custom Series, Lee is designing two custom Zippo lighters for sale exclusively on the road this summer. One lighter will feature South Carolina's palm tree and crescent moon flag and the other a wooden guitar with an authentic printed Lee Brice autograph, both designed by Lee himself.

Fans can download the free Zippo Lighter app available for iPhone and Android and receive a Lee Brice design for their virtual lighter that he created featuring South Carolina's flag.

Lee will also be doing autograph signings at the Zippo Encore booth in five markets during the tour. Autograph signings are scheduled for May 10 (Noblesville, IN), June 8 (Raleigh, NC), July 12 (Darien Center, NY), July 27 (Dallas, TX) and one additional show to be announced.

Concertgoers can visit the Zippo Encore booth to spin the prize wheel for prizes from Zippo like seat upgrades and lighters. Also, fans are given the opportunity to design their own custom lighter and enter it into the daily design contest. One lucky winner at each tour stop will receive a Zippo Lighter. At the end of the tour, a grand-prize winner will have their custom lighter design made into a real lighter by Zippo! Zippo lighters can be customized at anytime here: www.Zippo.com/customize.

Also, visit the Zippo Encore Facebook page (www.facebook.com/ZippoEncore) for a chance to win prizes including Lee Brice concert tickets, meet & greet passes and more.

Zippo Encore will be providing music lovers with unique access and experiences to some of the top music tours throughout 2013. Zippo recently redesigned the Zippo Encore website (ZippoEncore.com) and launched a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) offer fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways. For more information on Zippo Encore, social media sites, and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.

Zippo Encore will join the Beat This Summer Tour presented by Cracker Barrel Old Country Store® on the following dates:

** Denotes Dates that Lee Brice will not appear on the tour
DateCityVenue
May 9St. Louis, MOVerizon Wireless Amphitheater
May 10Noblesville, INKlipsch Music Center
May 11Chicago, ILFirst Midwest Bank Amphitheatre
May 16Holmdel, NJPNC Bank Arts Center
May 17Mansfield, MAComcast Center
May 18Hartford, CTComcast Theatre
June 1Pittsburgh, PAFirst Niagara Pavilion
June 2Saratoga Springs, NYSaratoga Performing Arts Center
June 6Cincinnati, OHRiverbend Music Center
June 7Charlotte, NCVerizon Wireless Amphitheatre
June 8Raleigh, NCTime Warner Cable Pavilion
June 14Tuscaloosa, ALTuscaloosa Amphitheater
June 15Orange Beach, ALThe Amphitheater at The Wharf
June 21West Palm Beach, FLCruzan Amphitheatre **
June 22Tampa, FL1-800-ASK-GARY Amphitheatre **
June 23Atlanta, GAAaron's Amphitheatre at Lakewood **
June 28Virginia Beach, VAFarm Bureau Live
June 29Bristow, VAJiffy Lube Live
June 30Camden, NJSusquehanna Bank Center
July 12Darien Center, NYDarien Lake Performing Arts Center
July 27Dallas, TXGexa Energy Pavilion
July 28The Woodlands, TXCynthia Woods Mitchell Pavilion
August 1Denver, COComfort Dental Amphitheatre
August 2Salt Lake City, UTUSANA Amphitheatre

About Zippo

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee — "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.

Zippo Encore Music Media Contact:

Kristine Ashton-Magnuson
Ashton-Magnuson Media
kristine@am-media.net
818-996-2496

Zippo Media Contact:

Joe Perri
M!KE PR
jperri@mikeprfirm.com
201-964-2372