Ashton-Magnuson Media

ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL
ZIPPO ENCORE ARTIST CUSTOM SERIES PROGRAM
FEATURES CUSTOM LIGHTERS FROM
ROB ZOMBIE, FIVE FINGER DEATH PUNCH,
MASTODON, MACHINE HEAD AND MORE

The Rockstar Energy Drink Mayhem Festival Zippo Encore Artist Custom Series Program is the first of its kind, with custom lighters featuring unique designs created by the musicians themselves. Participating Mayhem artists include: main stage metal and horror legend Rob Zombie, Zoltan Bathory of triple gold certified Five Finger Death Punch, Brent Hinds and Brann Dailor of main stage band Mastodon, and Robb Flynn of festival stage closers Machine Head. Each of these artists shared their artistic visions by customizing two Zippo Encore lighters which are sold at the Zippo booth on the world's biggest hard and heavy music touring festival. For a list of Rockstar Energy Drink Mayhem Festival tour dates, visit: http://rockstarmayhemfest.com.

In addition, Rockstar Energy Drink Mayhem Festival artists Jill Janus of Huntress and the band Motionless In White have each customized a lighter for sale at their own merch booths on Mayhem this summer.

"Huntress is thrilled to have a custom Zippo lighter for the Rockstar Energy Drink Mayhem Festival this summer," says Jill Janus of Huntress. "I collaborated with Vance Kelly on the artwork and we're featuring some of the elements from our new album cover for Starbound Beast. Our album came out July 2nd while on tour with Mayhem, so our limited edition Zippo is a wonderful reminder of this magical time. We're fired up!"

Check out a video about the Zippo Encore Artist Custom Series Program here: http://bit.ly/Yl9zt6.

As part of Zippo Encore's affiliation with the Rockstar Energy Drink Mayhem Festival, one lucky fan won the chance to design the artwork for the official Mayhem Festival Zippo Lighter that is being sold on-site during the festival this summer. The grand-prize winner received two pit tickets to any Rockstar Energy Drink Mayhem Festival show of their choosing, the official Mayhem lighter they designed, and an on-camera interview conducted by host Jayme Foxx for www.ZippoEncore.com.

Zippo Encore has also provided a template for people to electronically design their own lighter using the festival's logo, which can be found here: http://bit.ly/ZEMayhemDesign.

Zippo Encore will be providing music lovers with unique access and experiences at some of the top music tours throughout 2013. Zippo recently redesigned the Zippo Encore website (ZippoEncore.com) and launched a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) offer fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways. For more information on Zippo Encore, social media sites, and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.

Images of the lighters featured in the Rockstar Energy Drink Mayhem Festival Zippo Encore Artist Custom Series Program can be viewed below.


About Zippo

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee — "It works, or we fix it free. ™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.zippo.com.

Zippo Encore Media Contact:

Kristine Ashton-Magnuson
Ashton-Magnuson Media
kristine@am-media.net
818-996-2496

Rockstar Energy Drink Mayhem Festival Media Contact:

Maria Ferrero
Adrenaline PR
maria@adrenalinepr.com
732-462-4262