Ashton-Magnuson Media

ZIPPO ENCORE
JOINS THE 15TH ANNUAL
VOODOO MUSIC + ARTS EXPERIENCE
FOR THREE DAY HALLOWEEN WEEKEND FESTIVAL
NOV. 1-3 IN NEW ORLEANS

Zippo Encore is teaming with the 15th annual Voodoo Music + Arts Experience to bring limited edition custom Voodoo lighters to the 3-day Halloween weekend festival (Nov. 1-3) in New Orleans. The 2013 Voodoo Music + Arts Experience features a bill led by performances from Pearl Jam, Macklemore & Ryan Lewis, Calvin Harris and Preservation Hall Jazz Band on Friday; Saturday's highlights include Nine Inch Nails, Paramore, Afrojack and Big Gigantic; Sunday's lineup includes The Cure, Kid Rock, Bassnectar, Beats Antique and Matt & Kim.

Throughout the festival weekend, Zippo Encore's pop-up retail shop at Voodoo will feature daily giveaways with a "spin it to win it" game as well as an onsite lighter design contest. Lighters for sale at the booth will include the limited edition Voodoo Music + Arts Experience lighter created as part of the Zippo Encore Custom Series Program.

To participate in the lighter design contest, attendees can create their hand-drawn designs at the festival booth. The best design of the 3-day weekend—as chosen by festival-goers who visit the booth—will win a Zippo Encore Schecter Guitar.

In addition, to celebrate their new partnership with Voodoo, Zippo Encore is giving one set of 3-day Voodoo passes via the Zippo Encore Facebook page (www.facebook.com/ZippoEncore) starting Monday, October 14 and continuing through Wednesday, October 23.

The 15th anniversary Voodoo celebration marks the debut of City Park's Festival Grounds, a new permanent home for Voodoo. Home to Voodoo since its 1999 debut—with the exception of the 2005 festival, which was displaced by the city's hurricane damage—New Orleans' 1,300-acre City Park is the region's principal recreation site, and attracts over seven million visitors each year.

More details about Voodoo 2013 can be found at www.worshipthemusic.com.

Zippo Encore has been providing music lovers with unique access and experiences to some of the top music tours throughout 2013. Zippo recently redesigned the Zippo Encore website (ZippoEncore.com) and launched a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) offer fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways. For more information on Zippo Encore, social media sites, and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.


About Zippo

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee — "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.

Zippo Encore Media Contact:

Kristine Ashton-Magnuson
Ashton-Magnuson Media
kristine@am-media.net
818-996-2496

Voodoo Music + Arts Experience Media Contact:

Marcee Rondan
MSO
marcee@msopr.com
(818) 380-0400 ext. 248