Ashton-Magnuson Media





The third annual 91X Presents BeerX (Beer • Music • Grub) is set for Saturday, August 12 at San Diego, California's scenic Waterfront Park. The festival will feature top reggae, roots and alternative music artists with headliners Iration, as well as J Boog, Magic!, Chicano Batman, and San Diego's own Trouble In The Wind and Splavender. In addition, BeerX will offer complimentary craft beer tastings, with an extensive craft beer lineup highlighting some of San Diego and Southern California's top breweries, and local food selections.

Iration said, "We're stoked to be paired up with two of our favorite things about San Diego…91X and beer! It's going to be a great day of music and beer-sampling in a perfect summer setting. Come out and join us August 12!"

Tickets for 91X Presents BeerX go on sale Friday, June 16 at 10:00 AM PT at, with a special 91X presale beginning Wednesday, June 14 at 10:00 AM PT. See below for details.

91X presents BeerX flyer with band lineup and venue details

Produced by premier music festival production company Synergy Global Entertainment (SGE) and Orange County, California's most successful and respected craft beer festival producer Brew Ha Ha Productions, the festival will feature over 120 craft beers, along with a full day of music.

The initial list of breweries includes: Alesmith, Artifex, Beachwood Brewing, Green Flash, Karl Strauss, Lost Abbey, Mikkeller San Diego, Modern Times, Monkey Paw, Noble Ale Works, Stone Brewing, and Track 7 Brewing, with many more to be announced.

Cameron Collins, Co-Founder & Director of Events at Brew Ha Ha Productions says, "BeerX is the perfect summer pairing! Some of the best breweries from San Diego, Southern California and beyond, epic reggae artists and tasty grub all set on the beautiful San Diego coastline. I live for this stuff! I can confidently say this will be the BEST BeerX ever!"

91X Music Director and Midday host Hilary proclaims, "BeerX is pure radness! Under the sun, on the grass right next to the ocean, with bands who will bring the perfect vibe…we've put as much energy into curating the music as we have the lineup of breweries that will be there. It really is the perfect San Diego summer festival!"

During VIP and early entry tastings (from Noon — 4:00 PM), and general admission tastings (from 1:00 PM — 4:00 PM), 91X Presents BeerX attendees 21+ will enjoy unlimited craft beer samples from top breweries. Local food trucks and pop-up restaurants will also be on site selling a variety of delicious and unique food options throughout the day and evening. Craft beer and other libations will be available for purchase at concession stands as well. All-ages attendees may enter after 4:30 PM with a regularly priced ticket. Music starts at 12:30 PM and ends at 10:00 PM.

An extremely limited number of BeerX $45 discounted presale tickets will be available starting Wednesday, June 14 at 10:00 AM PT. Information and presale codes from participating radio stations are available from 91X, Z90, and Magic 92.5.

Starting Friday, June 16 at 10:00 AM PT, General Admission and VIP tickets will be available for purchase for the following prices. Note: All tickets for those 21+ include beer tasting, and access to live music.

General Admission:$50
Early Entry Admission:$65
One hour early entry for craft beer tastings, starting at Noon
VIP Lounge + Early Entry:$99
Includes 1 VIP admission ticket to BeerX
VIP Entry Lane
Access to BeerX VIP Lounge, which includes:

  • Early entry at 12:00pm for beer tastings
  • Exclusive tastings in VIP Lounge
  • VIP viewing from the Lounge
  • VIP cash bar
  • Private restrooms
All ages welcome AFTER 4:30 pm
Side Of Stage Viewing + VIP Lounge With Early Entry:$229
Includes 1 VIP admission ticket to BeerX
Access to side of stage viewing platform on the Main Stage
VIP Entry Lane
Access to BeerX VIP Lounge, which includes:
  • Early entry at 12:00pm for beer tastings
  • Exclusive tastings in VIP Lounge
  • VIP viewing from the Lounge
  • VIP cash bar
  • Private restrooms
All ages welcome AFTER 4:30 pm

Waterfront Park is located at 1600 Pacific Highway in San Diego, near North San Diego Bay. 91X Presents BeerX will have a convenient drop off area for ride sharing and taxis, and the Green Line to San Diego's Santa Fe Depot train station is just three blocks from Waterfront Park.

The festival producers encourage attendees to drink responsibly.

BeerX sponsors include Pacifico, Corona, Ballast Point, and more.

Media partners include San Diego's iconic alternative radio station 91X, Z90.3 (XHTZ-FM) and Magic 92.5 (XHRM-FM).

For more information on 91X Presents BeerX, visit:

About Synergy Global Entertainment, Inc.:

Synergy Global Entertainment, Inc. (SGE) is one of the world's premier music festival production companies. With hundreds of live events worldwide each year, SGE works with agencies, brands and musical talent to produce or co-produce concerts across various genres and interests. SGE produces Ohana Dana Point, Funny Or Die's ODDBALL Comedy And Curiosity Festival, and the new ID10T Music Festival & Comic Conival. SGE also co-produces festivals such as It's Not Dead and MUSINK, as well as a number of craft beer & music festivals including Driftwood — Orange County's biggest country festival on the sand, Sabroso Craft Beer, Taco & Music Festival, and Ye Scallywag!. In addition, SGE co-produced the Rockstar Energy Drink Mayhem Festival and the worldwide Rockstar Taste of Chaos, produced the Rockstar Energy UPROAR Festival and conceived and developed KNOTFEST with Slipknot and 5B Artist Management. SGE has also produced many other national festivals and tours. SGE senior staff have a combined 60 years of experience in artist management, large scale festival production and brand integration, and have worked with artists as diverse as Guns N' Roses and The Cure. SGE excels at integrating brands' needs with large scale musical entertainment.

About Brew Ha Ha Productions:

Brew Ha Ha Productions (BHHP) is Orange County, California's most successful craft beer event producer. Its team brings years of successful event production and business experience along with an inside view of the craft beer industry and its enthusiasts. Fueled by a desire to promote craft beer, along with a vision of a different kind of beer fest, the Orange County Brew Ha Ha Craft Beer Festival was conceived. BHHP is known best for their events like the Orange County Brew Ha Ha, Brew Ho Ho 'Holiday Ale Festival', Sabroso 'Craft Beer & Taco Festival' and the Brew Hee Haw at the OC Fair. Brew Ha Ha has been voted "BEST Craft Beer Festivals in Southern California" six years in a row by the Orange County Beer Society. Brew Hee Haw Craft Beer Festival was honored in 2016 with a First-Place Western Fairs Association Achievement Award for best Event Within an Event. In six short years, BHHP has enjoyed unprecedented growth making them the largest craft beer event producers in Orange County and one of the largest on the west coast.

About 91X:

91X (XTRA-FM 91.1) is owned by Local Media San Diego, LLC; a San Diego-based broadcasting company backed by private equity firm, Thoma Bravo, LLC. LMSD also operates Z90.3 (XHTZ-FM) and Magic 92.5 (XHRM-FM).

91X Presents BeerX Festival Publicity Contacts

Ashton-Magnuson Media:
Kristine Ashton-Magnuson,; (818) 996-2496
Ashley Di Buduo,; (323) 379-9684