Ashton-Magnuson Media

ZIPPO ENCORE
ANNOUNCES INITIAL 2014 MUSIC FESTIVAL PARTNERSHIPS

INCLUDING COUNTERPOINT MUSIC & ARTS FESTIVAL, MONSTER ENERGY'S CAROLINA REBELLION, ROCK ON THE RANGE, ROCKLAHOMA AND ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL

Zippo Encore has announced their initial 2014 music festival partnerships. The lineup of top music festivals includes new relationships with the CounterPoint Music & Arts Festival near Atlanta, GA; Monster Energy's Carolina Rebellion near Charlotte, NC; Rock On The Range in Columbus, OH; and Rocklahoma in Pryor, OK. Zippo Encore also continues their partnerships with the touring Rockstar Energy Drink Mayhem Festival, which visits 24 cities across the U.S. this summer.

At each festival, Zippo Encore's pop-up retail shop will feature exclusive custom lighters designed by the bands themselves as part of the Zippo Encore Artist Custom Series Program, as well as limited edition festival lighters created as part of the Zippo Encore Custom Series Program. These special lighters will ONLY be sold at the Zippo booth at each festival. In addition, visitors to the Zippo Encore booth at each festival can participate in an onsite lighter design contest by creating a hand-drawn design at the booth. The best design—as chosen by festival-goers who visit the booth—will win a Zippo Encore Schecter Guitar. The Zippo Encore festival booth will also offer daily giveaways with their "Spin It To Win It" game.

Leading up to each event, the Zippo Encore Facebook page (www.facebook.com/ZippoEncore) will host giveaways for tickets and passes for each festival, as well as other prizes all spring and summer.

Here are more details about the music festivals partnered with Zippo Encore in 2014:

For more information about Zippo Encore, visit www.facebook.com/ZippoEncore. Zippo lighters can be customized at anytime at: www.Zippo.com/customize.


About Zippo

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee — "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.