From: Kristine Ashton-Magnuson
MONSTER ENERGY'S AFTERSHOCK FESTIVAL
BIGGER THAN EVER
WITH OVER 37,000 FANS IN ATTENDANCE
SEPTEMBER 13 & 14 AT
SACRAMENTO'S DISCOVERY PARK
Monster Energy's AFTERSHOCK Festival's third year was bigger than ever with over 37,000 fans in attendance—including a sold-out show on Sunday—for the September 13 & 14 festival held at Discovery Park near downtown Sacramento, CA.
(Photos by Scott Uchida)
California's biggest rock festival grew to four stages in 2014 and featured a massive hard rock, alternative, punk, and metal lineup including Godsmack, Weezer, The Offspring, Rob Zombie, Five Finger Death Punch, Limp Bizkit, Rise Against, Chevelle, AWOLNATION, Seether, Mastodon, Pennywise, Bad Religion and many more.
In addition to the music, concertgoers were entertained by various onsite sponsor experiences, including the Crazy Dave's Music Experience, a free, interactive "rock star" exhibit which saw over 10,000 visitors during the Monster Energy's AFTERSHOCK Festival weekend. At Crazy Dave's, fans got hands-on interaction with tons of musical equipment, attended artist signings with members of Five Finger Death Punch, Otherwise, Nothing More, Lacuna Coil and more, and had the chance to participate in a "30 Seconds to Shred" competition. Monster Energy's AFTERSHOCK Festival and Crazy Dave's Music Experience also hosted a group of local music students each day who received a backstage educational tour and participated in various contests and activities at the Crazy Dave's Music Experience tent throughout the day.
As in past years, Monster Energy's AFTERSHOCK Festival generated a substantial economic impact in the Sacramento metro area, with ticket buyers travelling from around the country and various parts of the world.
"We're so happy that the Sacramento region—and fans from around the country and world—are embracing Monster Energy's AFTERSHOCK Festival and we're already planning for next year's festival," says festival creator/producer Danny Wimmer of Danny Wimmer Presents. "We hope to continue to expand the festival experience and are always interested in feedback from the fans who have helped AFTERSHOCK to grow bigger every year."
A wide range of media were in attendance at Monster Energy's AFTERSHOCK Festival. Here's a sample of what they had to say in their coverage:
"…it is Aftershock that has provided the strongest evidence that music festivals can thrive in Sacramento."
—Edward Ortiz, Sacramento Bee, September 13, 2014
"…a multi-generational metal fest."
—Cristina Mendonsa, News10 ABC, September 13, 2014
"Two days, four stages, 46 bands, and 37,000 of your closest friends enjoying triple digit heat at Sacramento's No. 1 music event. That was this year's Aftershock Festival by the numbers: a sweaty, dusty celebration of punk, alternative and almost all 31 flavors of metal."
—James Stafford, Loudwire.com, September 17, 2014
"Weezer closed out a metal-packed Day One at Aftershock on Saturday, and despite the obvious genre shift the nerd-rock champions rose to the challenge with a hits-packed and career-spanning set…we watched legions of black-clad, sweating kids with menacing scowls rocking the eff out to…'Back To The Shack.' In all, the 'Hash Pipe' rockers ended Aftershock 2014's kickoff with one hell of a solid performance. [Day 1]
"It was a riotously rockin' good time at Aftershock's sold-out 2014 incarnation, as the sun scorched 30,000 metalheads to cinders and Rob Zombie, Mastodon, Lacuna Coil, Rise Against, Five Finger Death Punch and more delivered a juggernaut of hard rock and metal to Sacramento's Discovery Park." [Day 2]
—Johnny Firecloud, Crave Online, September 15 & 16, 2014
The third annual Monster Energy's AFTERSHOCK Festival is produced by Danny Wimmer Presents, a producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy's Welcome To Rockville, Monster Energy's Fort Rock Festival, Monster Energy's Carolina Rebellion, Epicenter—Southern California's Rock Festival, Rockwave, The Big Ticket, and Chill On The Hill.
The festival is fueled by Monster Energy. Additional 2014 sponsors include: Coors Light, Jack Daniel's, The Crazy Dave's Music Experience, Fxck Cancer, U.S. Army, and more to be announced.
- Website: www.AFTERSHOCKConcert.com
- Facebook: www.facebook.com/AFTERSHOCKFestival
- Twitter: http://twitter.com/AFTERSHOCKSAC
About Danny Wimmer Presents
Since 1995, DWP has created, developed and produced events from the club level to some of the largest North American festivals. Founded by industry veteran Danny Wimmer, DWP produces some of the largest festivals in the rock and alternative landscapes. Never satisfied with the status quo, Danny Wimmer Presents strives to create memorable and fulfilling concert experiences leaving both consumers and partners with lasting and meaningful impressions.
About Monster Energy
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
www.monsterenergy.com
About Coors Light
Coors Light, World's Most Refreshing Beer is proud to sponsor the Aftershock Festival. Coors Light goes to great lengths to bring you the coldest, most refreshing beer. Please remember to drink responsibly.
Monster Energy's AFTERSHOCK Festival Publicity Contact:
Kristine Ashton-Magnuson/Ashton-Magnuson Mediakristine@am-media.net; (818) 996-2496
Monster Energy's AFTERSHOCK Festival Marketing & Sponsorship Contact:
Clay Busch/Danny Wimmer Presentsclay@armsdivision.com