Ashton-Magnuson Media

LOUDER THAN LIFE
RETURNS TO LOUISVILLE'S CHAMPIONS PARK
LARGER THAN EVER WITH
A LINEUP OF ROCK LEGENDS AND BREAKING TALENT FEATURING
ROB ZOMBIE, ZZ TOP, SHINEDOWN,
GODSMACK, LYNYRD SKYNYRD, BRING ME THE HORIZON, AND MANY MORE

AS WELL AS THE RETURN OF GOURMET MAN FOOD,
ALONG WITH BOURBON, CRAFT BEER,
LIVE IN-RING MATCHES WITH WWE'S® NXT® SUPERSTARS
AND ADDITIONAL LIFESTYLE EXPERIENCES

DISCOUNTED TICKETS, VIP, HOTEL & CAMPING PACKAGES AVAILABLE NOW

LOUDER THAN LIFE returns to Champions Park near downtown Louisville October 3 & 4, 2015 for the second annual celebration of the region's culture and cuisine, once again featuring award-winning bourbons and spirits, Gourmet Man Food, and a powerful music lineup.

LOUDER THAN LIFE's premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer. The spectacular music lineup of rock legends and breaking talent includes Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, Bring Me The Horizon, and many more.

Discounted tickets, VIP, hotel and camping packages for LOUDER THAN LIFE are available today, Monday, June 15, through Friday, June 26 at 11:59 AM ET at www.LouderThanLifeFestival.com. Please see below for full details.

LOUDER THAN LIFE is expanding in 2015 by adding another stage. This year's bands will perform on four stages, while attendees will enjoy bourbon exhibitions and sampling, along with more than 70 food and beverage vendors that will help celebrate the bourbon culture and culinary heritage of this unique American city. In addition to music performances, LOUDER THAN LIFE will feature live, in-ring matches with WWE®'s NXT Superstars, as well as interactive experiences such as artist autograph signings at the Monster Energy Hospitality Rig, the Monster Energy viewing area with beverage sampling, The Crazy Dave's Music Experience, Jack Daniel's Experience, and Zippo Encore Music Experience. In 2014, over 40,000 people—including locals and the tens of thousands that traveled from around the U.S. and as far away as Australia, the Netherlands and South America—were in attendance for this one-of-a-kind experience. Check out the 2014 LOUDER THAN LIFE video recap here: https://vimeo.com/118846628.

The band lineup for LOUDER THAN LIFE is as follows:

LOUDER THAN LIFE flyer with band lineup and festival details

Daily band lineups will be announced on Friday, June 26.

ZZ Top's Billy F. Gibbons says, "We're amping up about making the show at Louisville's LOUDER THAN LIFE. It's a win/win/win with rockin' and rollin,' terrific cuisine, and downright downable drinks. Even while performing we'll make way to check it out."

Festival producer Danny Wimmer says, "It isn't often that a lineup comes together to represent a multigenerational greatest hits playlist — but I think that is exactly what I was able to accomplish with the bands playing this year's LOUDER THAN LIFE. I've also been working hard with our participating chefs to add even more flavors and surprises to our selection of Gourmet Man Food. And with the very best that Louisville and the region has to offer from its distilleries and breweries, I am proud to say that this festival will have something for everyone."

Louisville Mayor Greg Fischer said, "Louisville is home to some of the world's best music and food and there's definitely only one area to come to for bourbon, so where else would you have a festival experience such as LOUDER THAN LIFE? We're excited that we can host this great event in such a super venue down by our waterfront and show all the music, food and bourbon fans what our city and people are all about."

Here are the preliminary lists of LOUDER THAN LIFE bourbon, craft beer, and Gourmet Man Food partners, as well as festival experiences:

A special rolling ticket pre-sale at www.LouderThanLifeFestival.com will start on Monday, June 15 at Noon ET and run through Friday, June 26 at 11:59 AM ET (or when pre-sale tickets sell out). During the pre-sale, a limited number of weekend discounted General Admission and VIP tickets will be available for purchase. The pre-sale ticket prices are as follows:

Hotel, camping and VIP packages will also be available for purchase during the pre-sale.

Regularly priced tickets go on sale Friday, June 26 at Noon ET at www.LouderThanLifeFestival.com. Tickets will be priced as follows at that time:

Ticket discounts will also be available for active military through LOUDER THAN LIFE partner GovX beginning June 26.

VIP tickets include: VIP entrance to venue; LED screens featuring video feed from all three main stages; VIP dedicated restrooms; upgraded Gourmet Man Food; upgraded bourbon and cocktail selections; shaded VIP pavilion with chairs, tables and couches adjacent to the VIP viewing area (exclusive view of North and South main stages from a seated and standing area located near main stage South); commemorative laminate.

LOUDER THAN LIFE is produced by Danny Wimmer Presents, the producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy Welcome To Rockville, Monster Energy AFTERSHOCK Festival, Monster Energy Fort Rock, Monster Energy Carolina Rebellion, Northern Invasion, The Big Ticket, Monster Energy Rock Allegiance and more.

Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel's, Jägermeister, Miller Lite, Fxck Cancer, Marshall Headphones, The Crazy Dave's Music Experience, Zippo Encore, 93.1 The Fox, and more to be announced.


About Danny Wimmer Presents

Since 1995, Danny Wimmer has created, developed and produced events from the club level to multi-day festivals. Founded in 2007 by industry veteran Wimmer, Danny Wimmer Presents produces some of the largest U.S. festivals in the rock and alternative landscapes. By merging well-known talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality, exceptional value entertainment experiences to customers, artists, sponsors, partners and host cities alike. Never satisfied with the status quo, DWP strives to create memorable and fulfilling concert experiences leaving both consumers and partners with lasting and meaningful impressions. Over the past six years, DWP has grown — while constantly innovating its production, promotion and fan experiences — from a partner in one single event to producing sold out events across the country, doubling its number of produced events between 2012 and 2013 alone. DWP plans to add as many as five new music festivals in 2015 to its already stellar portfolio, which includes Rock On The Range, Monster Energy AFTERSHOCK Festival, Monster Energy Welcome To Rockville, Monster Energy Carolina Rebellion, and LOUDER THAN LIFE, among others.
www.DannyWimmerPresents.com

About Monster Energy

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
www.monsterenergy.com | www.facebook.com/monsterenergy

About NXT

Over the past two years, NXT has grown from WWE's developmental system into one of the hottest sports entertainment brands in history. Seen every Wednesday night at 8 PM on WWE Network, NXT features incredible athleticism and compelling storylines. Recently, NXT Superstars performed to capacity crowds in San Jose, Columbus, Cleveland, Albany and Philadelphia. NXT Superstars and Divas train out of the state-of-the-art WWE Performance Center in Orlando, Florida. The 26,000 square-foot facility offers a full training experience with real time feedback from WWE coaches, trainers and doctors, giving performers the resources they need to develop their talent both athletically and creatively. The future is now for NXT!

LOUDER THAN LIFE Music & General PR Publicity Contact:

Kristine Ashton-Magnuson/Ashton-Magnuson Media
kristine@am-media.net; (818) 996-2496

LOUDER THAN LIFE Food, Spirits & Craft Beer Publicity Contacts:

Angie Gore/Kaleidoscope Media
Angie@kaleidoscope-media.com; (615) 321-3211

Scott Adkins/Kaleidoscope Media
scott@kaleidoscope-media.com; (615) 321-3211

LOUDER THAN LIFE Marketing & Sponsorship Contact:

Clay Busch/Danny Wimmer Presents
clay@dwpresents.com