SECOND ANNUAL
LOUDER THAN LIFE
SELLS OUT WITH OVER 50,000 IN ATTENDANCE FOR
OCTOBER 3 & 4 DESTINATION FESTIVAL CELEBRATING THE WORLD'S TOP BOURBON, MUSIC AND GOURMET MAN FOOD

FESTIVAL FEATURED A POWERFUL MUSIC LINEUP
INCLUDING ROB ZOMBIE, ZZ TOP, GODSMACK, SHINEDOWN,
LYNYRD SKYNYRD, BRING ME THE HORIZON AND MANY MORE

Louisville's LOUDER THAN LIFE wrapped its second year with a sold-out crowd of over 50,000 in attendance for the October 3 and 4 destination festival which celebrates the region's award-winning bourbons and spirits, craft beer, Gourmet Man Food, and celebrity chefs, along with a powerful rock music lineup at Champions Park near downtown Louisville.

Over 70% of festival attendees traveled from outside the Louisville area and over 350 media outlets were on-hand to cover the second annual event, coming from around the U.S. and as far as away as the U.K., The Netherlands and Turkey.

Here's a sample of what some of the media had to say about LOUDER THAN LIFE 2015 in their reviews and testimonials:

"LOUDER THAN LIFE is a southern-fried, bourbon-soaked fire-breathing monster of a festival that's as much a credit to the people behind it as it is the die-hard fans who show up in their legions. Roll on next year!"

—Alexander Milas, Editor-in-Chief, Metal Hammer and TeamRock (U.K.)

"I'm from the Midwest, I loved watching Justified, and Coliseum put out my favorite album this year, so I love Louisville! LOUDER THAN LIFE understands what makes Kentucky great and how to build a festival that's more than music, but an expression of the culture and lifestyle around these bands itself. Having so many of the bands we consider family at Alternative Press under the same proverbial 'tent' as ZZ Top, with gourmet tater tots? That's killer!"

—Ryan J. Downey, Senior Editor, Alternative Press/APTV

"The festival, arguably the most experience-oriented festival the city has to offer, was overflowing with good music and even better vibes."

—Brent Owen, WTFX-FM "The Fox" (Louisville), October 4, 2015

Produced by Danny Wimmer Presents, America's premier production company for rock music festivals, LOUDER THAN LIFE featured a selection of award-winning bourbons, whiskey, spirits, craft beer, and Gourmet Man Food curated personally by festival creator Danny Wimmer, along with a powerful music lineup of rock legends and breaking talent including Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, Bring Me The Horizon, and many more. Bands performed on four stages, while attendees enjoyed bourbon exhibitions and sampling—including a food demonstration by Louisville's very own Iron Chef Edward Lee—along with more than 70 food and beverage vendors that helped celebrate the bourbon culture and culinary heritage of this unique American city.

The destination festival also featured live, in-ring matches with WWE®'s NXT® Superstars, as well as interactive experiences and art installations such as Big Bully, artist autograph signings at the Monster Energy Hospitality Rig, the Monster Energy viewing area with beverage sampling, The Crazy Dave's Music Experience, Jack Daniel's Experience, Jäger World, It's Miller Time VIP Lounge, Zippo Music Experience and more.

"What makes this festival different isn't just what we do, it's where we are. Louisville is the heart of bourbon country, and it's exciting to see fans not only embracing LOUDER THAN LIFE for the great music from around the rock world, but for the bourbon, tastes and culture that make Louisville such a fantastic destination," says festival producer Danny Wimmer. "Our goal is to provide a memorable total experience for our guests, so we complement the music with Gourmet Man Food and additional entertainment such as the WWE's NXT matches, The Crazy Dave's Music Experience, celebrity chef demos, the Bourbon World, and our It's Miller Time VIP Lounge. But it's Louisville and great Kentucky bourbon that make that total experience complete."

Plans are underway for LOUDER THAN LIFE 2016. Visit www.LouderThanLifeFestival.com and the LOUDER THAN LIFE social media channels for the most up-to-date information on the festival.

Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel's, Jägermeister, Miller Lite, Tito's Handmade Vodka, Fxck Cancer, Zippo, Marshall Headphones, Yelp, The Crazy Dave's Music Experience, 93.1 The Fox, Alternative Press, TeamRock, Revolver, Loudwire.com, LEO Weekly, The Louisville Courier-Journal, Keep Golf Metal, Marines, El Jimador and more.

• Website: www.LouderThanLifeFestival.com
• Facebook: www.facebook.com/louderthanlifefestival
• Twitter: https://twitter.com/ltlfest
• Instagram: http://instagram.com/louderthanlifefest
• 2014 Festival Recap Video: https://vimeo.com/118846628

Slash performing at LOUDER THAN LIFE 2015

Oli Sykes of Bring Me The Horizon at LOUDER THAN LIFE 2015

(All photos by Scott Uchida)