Ashton-Magnuson Media

DOHENY STATE BEACH | ORANGE COUNTY, CA

OHANA WRAPS UP ITS INAUGURAL WEEKEND
WITH OVER 22,000 IN ATTENDANCE OVER TWO DAYS
AT DOHENY STATE BEACH IN DANA POINT, CA
FEATURING EDDIE VEDDER, LANA DEL REY,
ELVIS COSTELLO & MORE
SATURDAY, AUGUST 27TH & SUNDAY, AUGUST 28TH

OHANA MUSIC FESTIVAL AND LUAU RAISES
OVER $175,000 FOR SAN ONOFRE PARKS FOUNDATION

The first ever Ohana music festival brought more than 22,000 fans to Doheny State Beach in Dana Point, CA over the Saturday, August 27 and Sunday, August 28 weekend for music, cultural exhibits and ocean awareness, drinks, artisan food and more. Both days were packed with events and surprises: Saturday night concluded with an all star jam of Neil Young's "Rockin' In The Free World" during Eddie Vedder's set, featuring Vedder, 11-time World Surfing League champion Kelly Slater, Jack Irons, Lily Meola, Band Of Horses, John Doe of X, members of Mudhoney, and various other artists who performed throughout the day. Vedder also joined artists including Elvis Costello, X, Cat Power, and Jack Irons onstage both Saturday and Sunday for once in a lifetime collaborations. Sunday night wrapped up with a breathtaking performance under the stars by songstress Lana Del Rey.

The festival featured over 17 performances on two stages, with headliners Eddie Vedder and Lana Del Rey, plus Elvis Costello, City And Colour, Band Of Horses, X, Cat Power, Mudhoney, Corinne Bailey Rae, White Reaper, Ryan Bingham, Jonny Two Bags, Jack Irons, Wilderado, Lily Meola, The Palms, and special performances by Polynesian dancers.

Ohana aerial shot by Brian Blass

[Ohana from above]

Eddie Vedder performing with Kelly Slater at Ohana

[Eddie Vedder & Kelly Slater]

Lana Del Rey performing at Ohana

[Lana Del Rey]

Note: All artist photos by Stephanie Cabral.
Aerial crowd shot by Brian Bloss.

Live Nation President — Booking, Los Angeles Rich Best says, "We built Ohana around an idea, not a genre of music. To bring together such a wide range of artists — from X to the powerful soul of Corinne Bailey Rae, and of course Eddie Vedder, the great Elvis Costello, and the captivating Lana Del Rey to name just a few — and have it work so seamlessly was exciting to be a part of. I'm already looking forward to next year."

"As a 25-year resident of South Orange County, the opportunity to bring such an incredible event to my home community was one of the best experiences of my career," says Ohana co-producer John Reese of SGE. "We were able to raise a significant amount of money for the San Onofre Parks Foundation which directly supports the California State Parks system, as well as incorporate several non-profit groups that work tirelessly to save our oceans and beaches."

In all, a combination of proceeds and fundraising from the Ohana festival and the Ohana Luau raised over $175,000 for the San Onofre Parks Foundation, a California non-profit that cooperatively works with the California State Parks to develop, preserve and enhance the recreation and experience of California's unique and beautiful coastal parks. Vedder addressed festivalgoers on Sunday stating, "We're proud of your participation, because we can raise money to protect our beaches against big developers."

The Ohana Luau — an intimate kick-off celebration and charity gala the night prior, Friday, August 26 at the Ritz-Carlton, Laguna Niguel — served as a night of inspiration and entertainment. Similar to the festival, Eddie Vedder was actively involved at the Luau. He joined comedian and roastmaster Jeff Ross on stage for a cover of The Who's "Squeeze Box," did a duet with comedian and director Judd Apatow that paid tribute to the late comic Garry Shandling by using lines from Shandling's journals as lyrics, and also joined John Doe to perform X's "The New World." Additionally, Vedder played a few of his own songs including tracks off of his first solo album, Into The Wild, and shared his personal tie to the cause, with Doheny State Beach being the first place he attempted to surf many years ago. Vedder explained how thrilled he was to return to the beach for Ohana, and see it in the same condition as when he left. Other highlights included Jeff Ross pulling audience members on stage for personal roasts, performances by Dallas Green of City And Colour and Lily Meola, a heartfelt speech by big wave surfer Greg Long on behalf of the San Onofre Parks Foundation (an organization founded by his father Steve Long), and hundreds of one-of-a-kind items that sold at auction.

San Onofre Parks Foundation Founder Steve Long says, "The San Onofre Parks Foundation is overwhelmed by this weekend's outpouring of love and support for our local State Parks. The Ohana Luau and Music Festival help assure the continuing efforts of the Foundation's mission to provide for education with regard to the protection and preservation of San Onofre State Beach for all future generations. We express our humble gratitude to SGE and Live Nation for bringing the artists and fans together in celebration of San Onofre State Beach, the 'Coastal Wilderness in the Heart of Southern California.'"

State Parks Superintendent Rich Haydon adds, "This weekend's Ohana Fest produced by Live Nation and Synergy Global Entertainment was a great success! The event benefitted California State Parks and the San Onofre Parks Foundation. The record crowd was well behaved and enjoyed a well produced event."

Here's a sample of what press had to say about Ohana:

"Eddie Vedder was all over Day One of the inaugural two-day Ohana Music Festival at Doheny State Beach in Dana Point on Saturday. Sure, he could have just showed up for his headlining turn and thanked the capacity crowd for its support of the San Onofre Parks Foundation and called it a night, but the 51-year-old Pearl Jam frontman made a full day of the event, popping up numerous times throughout."

—Kelli Skye Fadroski, Orange County Register, August 28, 2016

"Eddie Vedder performed at the first ever Ohana Festival at Dana Point, California's Doheny State Beach yesterday, and he really made the most of it. He joined Elvis Costello during his set to sing on 'What's So Funny,' X during their set to play 'The New World,' and former Red Hot Chili Peppers and Pearl Jam drummer Jack Irons during his set to cover Pink Floyd's 'Shine On You Crazy Diamond,' and during his own set, he played 'Indifference' with professional surfer Kelly Slater and covered Neil Young's 'Rockin' In The Free World' with Band Of Horses, X, and Kelly Slater to close out the fest."

—Peter Helman, Stereogum, August 28, 2016

"The inaugural Ohana Music Festival in California kicked off Saturday night with a headlining set by Eddie Vedder, but the Pearl Jam singer made his presence felt all over the fest."

RollingStone.com, August 28, 2016

"In addition to forging an ohana of great musicians and the fans of those musicians, Vedder was proud that he had achieved two things with this festival: 1) that he had provided some groovy tunes for the surfers of Doheny Beach to listen to while they were riding their waves and 2) that he had created a festival where the furthest seats from the stage (the topmost bleachers) were the best seats in the venue…Given his affections for his inspirations, revolutionary music, surfing, and a nurturing world, it is easy to see that Vedder's beach party was a great success."

—Scott Feinblatt, OC Weekly, August 29, 2016

Ohana was produced by Live Nation and Synergy Global Entertainment (SGE).

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About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About SGE

Synergy Global Entertainment, Inc. (SGE) specializes in producing music events and music marketing programs benefitting brands, artists, consumers, partners and attendees alike. SGE has produced thousands of branded music festivals, concerts, tours and events throughout the world playing to millions of applauding fans.
www.sgeworldwide.com

Ohana Publicity Contacts

Ashton-Magnuson Media
Ashley Di Buduo
ashley@a12entertainment.com; (323) 379-9684

Kristine Ashton-Magnuson
kristine@am-media.net; (818) 996-2496