Ashton-Magnuson Media

Bourbon & Beyond Returns For Third Year
With Eclectic Lineup Of Top Rock, Roots And Folk Acts, Including
Foo Fighters,
Robert Plant And The Sensational Space Shifters,
Zac Brown Band,
John Fogerty, Daryl Hall & John Oates, ZZ Top & Many More

The World's Largest Bourbon Festival
Expands To Three Days, September 20, 21 & 22 In Louisville, KY
At Newly Created Highland Festival Grounds At KY Expo Center

One-Of-A-Kind Event Offers Bourbon And Culinary Experiences
Featuring Master Distillers As Well As Celebrity Chefs
During Bourbon Heritage Month

Tickets Go On Sale Friday, March 15 At 12:00 PM EDT

The World's Largest Bourbon Festival, Bourbon & Beyond, will make its anticipated return to Louisville, KY on Friday, September 20, Saturday, September 21, and Sunday, September 22, expanding to three days full of incredible music, unique culinary events, and unmatched experiences from the region's best distilleries at the new Highland Festival Grounds At KY Expo Center. In addition to an unforgettable lineup of bourbon and chefs, music performers include a unique mix of rock, roots, bluegrass and folk acts headlined by Foo Fighters, Robert Plant And The Sensational Space Shifters (returning after originally being scheduled to appear in 2018), the Zac Brown Band, John Fogerty, Daryl Hall & John Oates, and ZZ Top (celebrating their 50th anniversary in 2019). Additional acts include Nathaniel Rateliff & The Night Sweats, Trey Anastasio Band, Leon Bridges, The Flaming Lips, Alison Krauss, Edward Sharpe And The Magnetic Zeroes, +LIVE+, Grace Potter, Little Steven & The Disciples Of Soul, and Joan Jett & The Blackhearts, among many others. In total, more than 45 artists will play on three stages, including the side-by-side Oak and Barrel main stages and a bluegrass stage that will be curated by the genre's leading authority, The Bluegrass Situation.

Held during Bourbon Heritage Month, Bourbon & Beyond also celebrates the craftsmanship behind award-winning spirits, master distillers and world-class chefs. Bourbon author, Amazon Prime host (Bourbon Up) and expert Fred Minnick has curated one-of-a-kind tastings and seminars celebrating Louisville's world-renowned distilleries, while culinary curators Edward Lee (The Mind of A Chef) and Anthony Lamas (Seviche) will team up to arrange special food experiences that will be announced soon.

"If you could capture America in a bottle, it would be a bottle of bourbon. It's a uniquely American creation, like jazz and baseball, and its beating heart is in Louisville," says Bourbon & Beyond producer Danny Wimmer. "This connection to the past has transformed Louisville into a city of the future. One of the most vibrant and diverse food scenes in the country has grown around bourbon's resurgence, and we tried to mirror that spirit with the great music lineup that we put together. I can't wait for people to visit this city in September and experience something that goes far beyond their preconception of what Louisville is."

Bourbon & Beyond exclusive VIP packages, General Admission tickets, camping and hotel packages, as well as special event tickets, go on sale Friday, March 15 at 12:00 PM EDT. Visit www.BourbonandBeyond.com for more details.

Produced by premier independent festival producer Danny Wimmer Presents, the third annual Bourbon & Beyond will be held at a new festival location, the Highland Festival Grounds At KY Expo Center. All of DWP's Louisville festivals will take place at the new venue, including the first-ever Hometown Rising Country Music & Bourbon Festival (Sept. 14-15) and Louder Than Life (Sept. 27-29). Fans interested in attending all three weekends can purchase a special Trifesta Pass, which allows General Admission weekend access for the discounted rate of only $229.00 plus fees. Visit https://trifestapass.com for more information.

The current music lineup for Bourbon & Beyond is as follows (subject to change):

The initial list of participating chefs at Bourbon & Beyond includes:

The festival's centerpiece, Kroger's Big Bourbon Bar presented by Louisville Courier Journal, will feature more than two dozen hand-selected bourbons from top distilleries, and a unique opportunity to enjoy bourbons and exclusive one-time specialty cocktails from 1792, Angel's Envy, Barrell Bourbon, Bloody Butcher's Creed, Buffalo Trace, Coopers' Craft, Elijah Craig, Four Roses, Kentucky Peerless, Michter's, Old Forester, StoneHammer, Wild Turkey and more to be announced.

Bourbon & Beyond flyer with music & bourbon lineups and venue details

As part of this innovative partnership and Kroger's commitment to Zero Hunger | Zero Waste, 25 cents will be donated directly to Dare to Care Food Bank (www.daretocare.org) from every ticket sold. Dare to Care Food Bank works to ensure that no one in our community lacks enough food to live an active, healthy lifestyle, and Kroger's Zero Hunger | Zero Waste initiative is their bold plan to end hunger in our communities and eliminate waste in their company by 2025.

Fred Minnick's Mini Bar presented by the Bourbon Women Association will showcase craft selections from Wilderness Trail, MB Roland and Bluegrass Distillery. Acclaimed Louisville whiskey bar The Silver Dollar will operate The Hunter's Club, where attendees can find vintage bourbons dating as far back as the 1930s, as well as contemporary collectibles.

The initial list of participating bourbon brands at Bourbon & Beyond includes 1792, Angel's Envy, Bardstown Bourbon, Barrell Bourbon, Blanton's, Bloody Butcher's Creed, Bluegrass Distillery, Boone County Distilling, Buffalo Trace, Coopers' Craft, Elijah Craig, Evan Williams, Four Roses, Jim Beam, Kentucky Peerless, Knob Creek, Larceny, Maker's Mark, MB Roland, Michter's, Old Forester, Wild Turkey, Wilderness Trail, W.L. Weller and Woodford Reserve.

Whiskey sponsors also include Jack Daniel's, High West Distillery, Uncle Nearest and Southern Comfort.

Additional bourbon, food, beverage and other experiences available onsite include:

In addition, attendees can enjoy a variety of local and regional food and beverage offerings provided by DWP's affiliate concessionaire, Southern Hospitality Concessions LLC. Festival attendees will be able to experience a taste of Louisville with selections from the following local and regional restaurants: Boss Hog BBQ, Couvillion, Doc Crow's Southern Smokehouse & Raw Bar, Ehrler's Ice Cream, Eli's BBQ, Heine Brothers Coffee, Hull And Highwater, Joella's Hot Chicken, Merle's Whiskey Kitchen, Sarino, Seviche, and more.

Look for more food experience details to be announced soon.

Ticket prices for Bourbon & Beyond will be as follows:

Mint Experience VIP tickets include access to The Mint Garden—an exclusive hang area with dedicated bars, comfortable furniture, and live audio/video streams of the Barrel and Oak Stages, plus front-of-stage viewing of the Barrel and Oak Stages—as well as a dedicated merchandise stand, premium, dedicated food offerings, air-conditioned, flushable restrooms, dedicated entrance lanes into the festival and a commemorative laminate and wristband.

Beyond VIP tickets include access to all Mint Experience VIP amenities PLUS a shaded viewing deck, air-conditioned lounge/tent with live audio/video streams of the Barrel and Oak Stages, all-inclusive premium drinks at 2 private bars within the hang area, complimentary hors d'oeuvres during set lunch and dinner hours, dedicated air-conditioned, flushable bathrooms, massage station, complimentary lockers with cell-phone chargers, complimentary Wi-Fi access, Beyond VIP Concierge staff and a commemorative Beyond VIP laminate and wristband.

Bourbon & Beyond sponsors include Kentucky Department of Tourism, Louisville Tourism, Kroger, Lagunitas, Red Bull, Zyn, Fxck Cancer, Tito's Handmade Vodka, Angry Orchard, Bourbon Women Association, Kentucky Distillers' Association (KDA), Glencairn Crystal, and Eagle Nest Outfitters.

The Highland Festival Grounds At KY Expo Center are located at 937 Phillips Lane in Louisville, Kentucky. Festival doors open at 11:00 AM daily.

Bourbon & Beyond is produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America. DWP events include Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville.

For more information on Bourbon & Beyond please visit:

We believe in quality before quantity. Please drink responsibly.


About Danny Wimmer Presents:

Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which currently includes Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville. Previous DWP festivals include Rock On The Range, Carolina Rebellion, Northern Invasion and more.
www.DannyWimmerPresents.com

About Fred Minnick:

After serving in Iraq in 2004, Wall Street Journal-bestselling author Fred Minnick found a new home in bourbon. Today, he's the editor-in-chief of Bourbon+ Magazine and star of the Amazon Prime show Bourbon Up. Since 2006, Minnick's covered bourbon for the New York Times, Scientific American, USA Today, Whisky Advocate, Whisky Magazine and many more. He's written seven books, including Whiskey Women, Bourbon Curious and the 2017 Spirited Winner for World's Best Spirits Book, Bourbon: The Rise, Fall & Rebirth of An American Whiskey. He serves as the official bourbon curator for Bourbon & Beyond and is the Bourbon Authority for the Kentucky Derby Museum. Learn more at FredMinnick.com.

Bourbon & Beyond Publicity Contacts

Ashton-Magnuson Media
Kristine Ashton-Magnuson, kristine@am-media.net; (818) 996-2496
Selena Fragassi, selena@fr-pr.net; (847) 942-3093

Adkins Publicity (culinary & beverage PR)
Scott Adkins, scott@adkinspublicity.com, (615) 301-1722
Kelli Wasilauski, kelli@adkinspublicity.com
Makenzie Clayburg, makenzie@adkinspublicity.com

Bourbon & Beyond Marketing Contacts

Lindsey Medina / Danny Wimmer Presents, lindsey@dwpresents.com
Holly Doscher / Danny Wimmer Presents, holly@dwpresents.com

Bourbon & Beyond Sponsorship Contact

Justin Zweig / Danny Wimmer Presents, partnerships@dannywimmerpresents.com