From: Kristine Ashton-Magnuson / Selena Fragassi
Third Annual Monster Energy Rock Allegiance
Draws More Than 20,000 People
To BB&T Pavilion And Wiggins Waterfront Park
In Camden, NJ On Saturday, October 7
With Sets From Rob Zombie, Five Finger Death Punch,
Halestorm, Mastodon & More
More than 20,000 rock and metal fans united for a day full of music, food, and unforgettable experiences at the third annual Monster Energy Rock Allegiance on Saturday, October 7, held at the festival's new location at BB&T Pavilion and Wiggins Waterfront Park in Camden, NJ.
Attendees of the Northeast's biggest rock experience enjoyed sets from Rob Zombie, Five Finger Death Punch (featuring a surprise appearance from In This Moment's Maria Brink on "The Bleeding"), Pennsylvania's own Halestorm, Mastodon, Gojira, and more.
(Rob Zombie)
Other highlights of the day included the hometown record release show for August Burns Red and buzzworthy sets from up-and-comers Joyous Wolf and Greta Van Fleet, among nearly 20 bands across three stages.
In addition to music, attendees were able to get an authentic taste of Philly cuisine with offerings from a number of area food trucks, including Baby Blues BBQ, Boardwalk Specialties, Champ's Steaks, Cheese It Up, Chewy's, Chickies & Pete's, Frozen Delights Ice Cream Truck, Guy Fieri's Burger Joint, Lil Trent's Treats, My Four Suns, Nico's Pizza and More!, PB & J's Lunch Box, P.J. Whelihan's, and Sum Pig.
Monster Energy Rock Allegiance also gave festivalgoers a taste of local breweries and national specialty drafts from 21st Amendment (San Francisco, CA), Dogfish Head (Milton, DE), Founders (Grand Rapids, MI), Neshaminy Creek (Croydon, PA), Oskar Blues (Longmont, CO), Spellbound Brewing (Mount Holly, NJ), Tröegs Independent Brewing (Hershey, PA), Unibroue (Chambly, QC), and Victory Brewing Company (Downington, PA).
Here's a sampling of what the press had to say about Monster Energy Rock Allegiance 2017:
"Saturday's Rock Allegiance festival at BB&T Pavilion in Camden, NJ, showed there are bands out there reclaiming the sound and exciting energy that made the [heavy metal] genre so popular in the first place."
—John J. Moser, The Morning Call, October 9, 2017
"By the end of the night fans were satisfied from catching all of their favorite bands, as another successful year of the rock fest came to an end."
—Kevin RC Wilson, Loudwire, October 10, 2017
"The Rock Allegiance bill is solid: Rob Zombie, Five Finger Death Punch, Mastodon, Halestorm, Steel Panther, Gojira and tons more bands who like to get loud."
—Patrick Rapa, Philadelphia Magazine, October 6, 2017
Other onsite experiences at Monster Energy Rock Allegiance included artist signings and meet & greets at the Monster Energy Experience and FYE Fan Experience, plus charity Dyin 2 Live / Fxck Cancer.
Monster Energy Rock Allegiance is produced by Danny Wimmer Presents in association with Live Nation. The festival was part of the Fall For All festival series, which also includes Louder Than Life in Louisville, KY and Monster Energy Aftershock in Sacramento, CA.
In addition to Monster Energy, other sponsors included FYE, Roadrunner Records, Razor & Tie, Century Media and Another Century, Fearless Records, CHRGR, and more.
For more information on Monster Energy Rock Allegiance, visit:
- Website: www.RockAllegiance.com
- Facebook: www.facebook.com/rockallegiance
- Twitter: https://twitter.com/rockallegiance
- Instagram: www.instagram.com/RockAllegiance
(Five Finger Death Punch)
(Halestorm)
(Gojira)
(all photos courtesy of Live Nation and Danny Wimmer Presents)
About Danny Wimmer Presents:
Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which includes Rock On The Range, Monster Energy Aftershock Festival, Monster Energy Welcome To Rockville, Monster Energy Carolina Rebellion, Louder Than Life, Monster Energy Rock Allegiance, and Chicago Open Air, among others.
www.DannyWimmerPresents.com
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
About Monster Energy:
Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
www.monsterenergy.com | www.facebook.com/monsterenergy
Monster Energy Rock Allegiance Publicity Contacts
Ashton-Magnuson MediaKristine Ashton-Magnuson, kristine@am-media.net, (818) 996-2496
Selena Fragassi, selena@fr-pr.net, (847) 942-3093
Live Nation Philadelphia Publicity Contact
Rachel Spivak/Live Nation; RachelSpivak@LiveNation.comMonster Energy Rock Allegiance Marketing Contacts
Clay Busch/Danny Wimmer Presents, clay@dwpresents.comLindsey Medina/Danny Wimmer Presents, lindsey@dwpresents.com